Marketing Music Videos has always been an innovative trend. The trends take you to the 'top the charts' for week together until someone which a new idea grapples up to grabs the top spot.
The battle has been on all of the time. The week is only a window for a beginning and end of a research and presentation for the ones who watch that feature.
Innovative music videos can take you to new high.............. or a new low. Sometimes so low, that you begin to wonder, where did your brains go!
I was in a restaurant last night. The management has put up one of the slim TV sets and that was beaming music videos. This music video has two - three guys who are in the lead, but the camera is revealing much more. Around these three guys are about 25-30 girls all in their Neo (read as No) Dress Culture. They are in their barely covering two-cloth pieces and all of them are dancing. So what? Well, it doesn't stop here.
The scene takes us to the swimming pool where these women are on a inflated rubber bed floating on water and the men jump, hungrily stretch in the water to grab these hot girls. As they have almost had their grip, the girls laughingly push them away. The scene continues...
Now, I looked the other way and saw many people look at these videos with food in hand and mouth gaping. The food in hand and plate are going cold and the viewers are turning hot. What a paradox!
Here is the best part...
I am thinking...... Now, these viewers, will come alive in the role of Santa and Banta Singh. They will go home and cheekily turn on their PC's, laptops or their gadgets, connect to the net and relive their exciting moments with this music video again and again..... with only one thought in his mind ......... Let's see if the guys are able to get a hold of the girls this time! Again, the room is turning hot, turn the AC on please.
--Mahesh Krishnamurthy
The battle has been on all of the time. The week is only a window for a beginning and end of a research and presentation for the ones who watch that feature.
Innovative music videos can take you to new high.............. or a new low. Sometimes so low, that you begin to wonder, where did your brains go!
I was in a restaurant last night. The management has put up one of the slim TV sets and that was beaming music videos. This music video has two - three guys who are in the lead, but the camera is revealing much more. Around these three guys are about 25-30 girls all in their Neo (read as No) Dress Culture. They are in their barely covering two-cloth pieces and all of them are dancing. So what? Well, it doesn't stop here.
The scene takes us to the swimming pool where these women are on a inflated rubber bed floating on water and the men jump, hungrily stretch in the water to grab these hot girls. As they have almost had their grip, the girls laughingly push them away. The scene continues...
Now, I looked the other way and saw many people look at these videos with food in hand and mouth gaping. The food in hand and plate are going cold and the viewers are turning hot. What a paradox!
Here is the best part...
I am thinking...... Now, these viewers, will come alive in the role of Santa and Banta Singh. They will go home and cheekily turn on their PC's, laptops or their gadgets, connect to the net and relive their exciting moments with this music video again and again..... with only one thought in his mind ......... Let's see if the guys are able to get a hold of the girls this time! Again, the room is turning hot, turn the AC on please.
--Mahesh Krishnamurthy
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